Entrepreneur: What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently.

Nissin, the Japanese maker of instant noodles who first came to the U.S. market in 1970, has made a concerted effort to listen to U.S. consumers for the past three years. October 4, 2018 4 min read Consumer food preferences…

Entrepreneur: 4 Critical Steps for Building a Memorable Brand

Developing an impactful brand is make-or-break. It’s what will help your company gain new customers, and most importantly, it’s what will keep them coming back. September 27, 2018 5 min read This story originally appeared on Ellevate I founded a co-working…

Entrepreneur: Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You Should, Too

Product used to be king, but in today’s fast-moving, copycat-filled world of business, a strong identity can be the key to success. September 24, 2018 7 min read This story appears in the October 2018 issue of Entrepreneur. Subscribe »…

Entrepreneur: Refreshing Your Brand Doesn't Mean Starting Over

There are ways to make impactful changes that resonate with your customers without starting from scratch. September 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. From gourmet cupcakes and cronuts to on-demand delivery and instant…

Having Your Company Listed On An Online Business Directory Can Impact It’s Exposure In 3 Key Ways

Many businesses know about online business directories but may be missing the value of being listed on one. There are three key benefit to being in an online business directory like the one hosted by Manager Mint Media. Irvine, United…