Business soars when personal and company brands are congruent.
At first, it may seem as if there is nothing at all, but if you look closely, or better yet, if you go fishing, and in the anticipation of a catch, think about the high matters of marketing, you can find a lot of similarities between these seemingly different fields.
This is the story of how Andrew Stachel and I, along with the help of many friends and mentors (S/O Nina Kravetz), built an organization called Charity Wear.
Imagine an industry whose interests seem to constantly collide with those of their clients. Where the length of titles is more important than the depth of legacy. An industry that hasn’t changed how its product is “manufactured” for more than four decades. An industry where its brightest minds write a resignation op-ed as if they were leaving hell.
Do you want to create brand for yourself or your business, win more clients and make more money? This is the goal of personal experiment I’m going to start in following weeks. I will get the knowledge and tips provided my piles of books and put them to test. Then, I will share the results and suggestions with you so you can apply what works without risking anything. I will do the dirty work so you don’t have to. Are you ready to take your freelance career or business to next level?