Category: Entrepreneur

Entrepreneur: ‘Influencer Fraud’ Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.

EntrepreneurBusiness, Entrepreneur, Marketing

The influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers. April 4, 2019 8 min read Jess (not her real…

Entrepreneur: How This Direct-Mail Piece Packs a Small but Powerful Punch

EntrepreneurBusiness, Entrepreneur, Marketing

Postcards can’t hold much copy but when done right, you’ll see your business grow. April 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Direct Mail…

Entrepreneur: How Brands Get People to Care. And How Yours Can, Too.

EntrepreneurBusiness, Entrepreneur, Marketing

You know all those Subaru commercials starring, um, dogs? There’s a good reason for that. April 3, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. As anyone with even a passing familiarity with car commercials knows,…

Entrepreneur: Do Your Experiential Marketing Moves Produce Enough ROI?

EntrepreneurBusiness, Entrepreneur, Marketing

Was your branded, Instagrammable pop-up worth it? Your CMO wants to know. April 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Why watch a show about the Texas Rangers who caught Bonnie and Clyde when…