Search Engine Land: Google updates Search Quality Evaluator Guidelines

On Thursday, Google updated its Search Quality Evaluator Guidelines for the first time since July 2018. The refreshed guidelines add more detailed directions regarding interstitial pages and content creator expertise, and buckets “E-A-T” (Expertise, Authoritativeness, Trustworthiness) within “Page Quality” in…

Search Engine Land: Conductor adds audience demographics and social media analytics to Searchlight platform

At its C3 conference in New York last week, content marketing software company Conductor announced plans to integrate audience demographic insights and expand search capabilities with social media analytics for its Searchlight platform. For current customers, multi-channel content analytics are…

Search Engine Land: Google Ads unveils several fine-tuning controls for bidding strategies

The ability to set conversions actions at the campaign level was among the announcements at Google Marketing Live 2019. Google unveiled several updates around bidding controls at Google Marketing Live this week that marketers will want to be on the…

Search Engine Land: Microsoft goes open source with one of its Bing algorithms

Microsoft has made its Space Partition Tree And Graph (SPTAG) algorithm, used in its own Bing search engine, available to all as an open-source GitHub project. The algorithm uses vector search and deep learning models to provide results based on…

Search Engine Land: Yoast SEO 11.2 lets webmasters tailor their schema output

Yoast SEO continues to add support for structured data with its 11.2 update. This latest version of the plugin lets webmasters insert their own pieces of schema into Yoast’s graph, filter out pieces they don’t want shown to search engines,…