Entrepreneur: How to Get the Right Customers for Your Business

Marketing coach Dean Holland was making money, but from the wrong customers. August 20, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Dean Holland was a successful internet marketing coach making hundreds of thousands a month, but…

Entrepreneur: Impressive Isn't Always Impactful in Experiential Marketing

Here is a new way to think about experiential marketing. August 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In June, a 123-year-old tradition attracted hundreds of thousands of attendees to New York’s Long Island, and brands…

How to Make Your Rebrand Boring (In a Good Way)

The most important lesson: Don’t rush a rebrand. August 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own.   Ever heard something described as “never boring”? This is usually code for “things are constantly going wrong…

Marketing and Lead Generation Inspiration From Apple, the First Trillion-Dollar Company

Emotional connections keep customers coming back. August 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. On May 2, 2018, Apple became the first company to reach $1 trillion in stock market value. This is a…