Inc.: Influencer Marketing Has Become a Massive Waste

Hulu decided to do something clever. So it hired celebrity influencers–NBA stars Damian Lillard, Joel Embiid and Giannis Antetokounmpo–and then put them into a series of commercials it called “Hulu Sellouts.” The whole point was to promo the streaming service…

Entrepreneur: The Power of Positivity: 4 Social Media Marketing Tips to Improve Your Online Presence

Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page. February 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has…

Entrepreneur: How You Can Master Link-Building in 2019. Big Benefits Will Result If You Do.

You. Can. Do. This. Building links can take time, but it doesn’t have to be hard. February 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Do you want your website to be found by more…

Entrepreneur: 16 Tips to Succeed With Organic PR Outreach

Know what reporters pay attention to. February 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called…

Entrepreneur: How Micro Influencers Will Fuel Monetization in the Future

Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates. February 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few years, we've witnessed the rise of the…