Learn the Content Marketing Secret that Increases Likelihood of Purchase by 131 Percent

More than 87 percent of marketing executives are increasing their expenditure on content in 2017.


A $250,000 Investment Made Getting To Market Harder

Two weeks ago I launched my latest startup (Digital Profile) and over the weekend I’ve finally had a little time to reflect on our journey so far. For the last five years I’ve been starting and building digital businesses so I know that getting your service or product to market is never easy; but as any entrepreneur will tell you, taking an idea and actually making it happen is frantic, exhilarating and eventually, makes all the hard work worthwhile.

How To Catch a Big Fish? What Do a Fisherman and a Marketer Have in Common?

At first, it may seem as if there is nothing at all, but if you look closely, or better yet, if you go fishing, and in the anticipation of a catch, think about the high matters of marketing, you can find a lot of similarities between these seemingly different fields.

Applying the 80/20 Rule to Business and “Racking the Shotgun”

When it comes to launching a product for our business, it’s important to gauge our prospective consumer’s interest in the product before we create it.