Search Engine Land: Build your PPC campaigns with this mini campaign builder script for Google Ads

Need to quickly build a campaign or add keywords to an existing one? This script will do the work for you! All you need to do is input a few keywords and headlines in a spreadsheet and BAM! You’ve got…

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Search Engine Land: Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’

As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that these respondents (700) were spending…

Search Engine Land: Here’s the content Google aims to keep out of featured snippets

Recently, Google’s practices around which sites and types of content it may include in featured snippets have raised censorship concerns and talk of blacklists in some circles. We asked Google to clarify its policies around the types of content eligible…