How It Works


It’s simpler than you think.  Consider Ryan, a brilliant inventor. He has built something that will change the world. His invention is great, but nobody knows about it.

He needs some publicity.

Ads? Too expensive! What about a blog? It’s a good idea, but it takes time to build a popular blog. He needs something affordableeffective, and credible. Something that will publicize his creation immediately.

How about a press release? That will do the job perfectly. After some thorough research, he decided to use Manager Mint Media because of its good balance of affordability and quality.

Submission & Approval

Submitting and getting your press release approved

Ryan signed up for an account. Within a few minutes, he is ready to send his very first press release. Although he is a great inventor, but he doesn’t know anything about writing a press release.

Fortunately, Manager Mint Media has him covered.

With their guidelines (learn more about the guidelines) for press releases, Manager Mint Media has information and tutorials in place for new users like Ryan. They can easily learn about guidelines and other nuances of press release writing.

Syndication & Distribution

Mass syndication to thousands of destinations

After some writing and a few reviews, Ryan’s press release is approved and syndicated. In a few hours, Ryan’s press release reaches thousands of destinations! Here’s a quick look at where Manager Mint Media sent his press release:

Newsdesk of Major Newspapers

Through Associated Press (AP), Ryan’s release is also sent to the newsdesks of major newspapers like the New York Times and the Washington Post. Editors know about his invention now. There could soon be millions of people reading about it!

Media Outlets

Ryan’s press release is first syndicated to thousands of online media outlets. These include big names like Boston and WND!

Six Verticals

Ryan’s press release will also reach VNN’s six verticals at more than 190 media channels. These are audiences segmented in the niche of World News, Business & Finance, Sports, Entertainment, Travel & Lifestyle, and Science & Tech. His press release will reach the right audiences who’d love to hear about his invention.

Content Discovery Network

Manager Mint Media also has partnership with content discovery experts like OutBrainnRelate, and AcquireMedia that ensure Ryan’s press release is shown in the ‘Related Stories’ section of major news websites. Even readers on CNN’s site can get to know Ryan’s invention now.

**Inclusion not guaranteed

Authoritative Sites

That’s not all. Ryan’s press release is also published on a number of huge authoritative Internet sites like ReutersGoogle News, and ABC that have millions of visitors a day. What better way to get instant publicity and online exposure?

*Reuters Additional Charge

Major News Archive System

To reach the journalists, Ryan’s press release is also submitted to major news archive systems like FactivaJournalists subscribe to these for breaking news. There’s now a good chance that some journalists might even put Ryan’s story on the cover.

Distribution Report

Huge distribution report with hundreds of live links

Now that all the hard work is done, Ryan has time to sit down and see the effectiveness of her press release. Manager Mint Media sends him a distribution report that includes a list of live links so that Ryan can easily access them all from a single location.


Publicity & Visibility

Gain massive visibility and enjoy instant publicity

Now that the syndication is complete, Ryan sits back and enjoys all the publicity his invention just gained.

A quick search of her press release on search engines now returns hundreds of results! A journalist calls for an interview and a company emails him to talk about funding his project. Before he knows it, Ryan’s invention is on its way to change the world.

As for you, you are Ryan’s marketing company, and you made all this possible for him. What a rewarding experience for your customers, and a strong product offering for your company.

press release report