In this video, Entrepreneur Network partner Eric Siu sits down to talk with Alex Berman, founder of Experiment 27, to discuss crafting effective cold emails. Berman goes over some tips about why certain cold emails are conducive to making sales over others. The subject of an email, combined with the first few lines of the email, work towards forming the customer’s impression about your marketing material. Generic subject lines are a favorite of Berman’s for their ability to remain neutral. Berman also opts to start the body of his emails with something that the reader might already think is true.
Moreover, ending your emails with call-to-action phrases that end with question marks is always helpful towards achieving more opens. The founder also stresses targeting the right person to contact when sending out these cold e-mails.
Click the video to hear more from Berman about email marketing.
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This article was posted originally on Entrepreneur.com by Eric Siu