Q: What’s a Press Release?
A: A Press Release is a written form of communication directed at members of the news media for the purpose of announcing newsworthy content.
Q: How does Press Release Distribution work?
A: Quite simply, if you have a Press Release which you want to be distributed throughout various media outlets, all you have to do is submit it to us, and we’ll do the distributing for you.
Q: What are the benefits of press release distribution?
A: Mainly to gain maximum exposure of your brand, obtain greater mindshare, attract readers to your site and get them to perform your desired call-to-actions such as downloading an eBook, liking a page or even buying a product.
Q: How do I get started?
A: In 3 Easy steps: Create an Account, Login and choose a Plan, Submit Your Press Release.
Q: How do I submit a Press Release?
A: Once you’ve logged in, click on “New Press Release” and fill in its Title, Body and Images accordingly. Once you’re happy with the preview, just press “submit” and you’re done!
Q: How do I write better Press Releases?
A: You can read our tutorial on “How to Write Better Press Releases” to maximize your chances of being found by ALL 250 of our media outlets.
Some Key Things to Remember:
- Stay away from hype-bloated phrases like “breakthrough”, “unique”, “state-of-the-art”, etc.
- Keep an unbiased point of view. Never use “I” or “we” unless it’s in a quote.
- Get ideas from news media sites, such as the New York Times or the Washington Post to get a feel for the style.
- Stay clear and concise. Try to keep it between 500-800 words.
Q: Are there any samples of good Press Releases for referral?
A: Yes, do take a look at our Tutorials section to check out the types of articles we expect for publication.
Q: How much traffic can each Press Release attract?
A: This really depends on the demand for the topic and how relevant and useful the press release is. For example, if a sudden flu outbreak occurred and your press release contained information on how to prevent yourself from catching it, many people would be searching for this information. Yours might not be the only source of information, so to put a definite amount of traffic for each Press Release is not actually possible with so many different factors to consider.
Q: How long does it take for the Press Release to be distributed?
A: Press release is subject to approval and it may take up to 24 hours for our editorial team to process your press release. And to ensure that a press release is syndicated on time, it is best to schedule your press release ahead and submit it for approval earlier on. Once approved, press release will be distributed according to scheduled time and distribution report will be ready within 24 hours.
Q: How long would my Press Release stay on PRMassive?
A: It’s permanently indexed so the answer is, forever.
Q: Can I include images, video or sound recordings into my press release?
A: For now, both our plans allow you to upload 1 image per press release.
Q: Does it cost extra to include images, video and sound?
A: No extra cost for image, but you’re limited to 1 per press release. We do not currently support video uploading but you’re able to include up to 1 video in short URL form into your press release.
Q: How do I know when the distribution of my press release is complete?
A: Just login to your dashboard and check the status of your press release.
Q: Do I get a report on the distribution?
A: Yes you will find a distribution report in your dashboard under “Manage Releases”. The report includes confirmation of wire transmission to the AssociatedPress, LexisNexis, Factiva and more. You will also see a list of media outlets including CBSNews, Houston Chronicle, etc that have your press release in full page placements with a live link pointing to your site. Please also note that our report is non-exhaustive and conclusive of distribution. Many websites republish our news directly from our RSS feeds and our partners’. It’s impossible for us to track all the publications and mentions. Only the media outlets who participate in our trackback tracking is included in the report. To have better tracking, consider using a media clipping service.
Q: What’s this ‘Company Logo’ Attachment in Agency Submission?
A: This is basically a feature of the branded report. So if you’re sending PRs on behalf of your clients, and you do not wish to show that it’s from Manager Mint Media (which we’re completely fine with, of course), then you can insert your own company’s logo (image size: 400×250, file size:500kb) to brand the report accordingly as your company.
Q: How do I upload my company’s logo into the branded report?
A: Simply go to ‘Edit My Profile’ (through your dashboard), and look for the field which says, ‘Your Photo’ to upload your image. Once successfully uploaded, your company’s logo will appear in your new distribution report.
Q: How to insert keyword links in PR?
Step 1: Insert the following html code
<a href=”URL”>Link text</a>
Step 2: Replace ‘URL’ with the website you want to link it to, Google for example
<a href=”http://www.google.com/”>Link text</a>
Step 3: Replace ‘Link text’ with the word or phrase you want people to click on
<a href=”http://www.google.com/”>Google Homepage</a>
Your final product should look like this in the preview:
Q: Do you have press release writing services?
A: Yes, we do offer press release writing service. You can order from your dashboard.
Q: Can I resell your service to my clients? Will there be any special rates for the resellers?
Yes, we have Agency plan for those who wishes to send press releases on behalf of their clients. Learn more about our Agency plan here.
Q: Can I bulk purchase your press release?
Yes, you can bulk purchase our press releases. To bulk purchase, click here.