TechCrunch: How to get people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get your ads working, and whether…

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TechCrunch: How to get your ads working, and whether PR is worth it

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to work with top influencers and avoid…

TechCrunch: Why am I seeing this ad? AI, ML & human error in advertising

Adam Zelcer Contributor Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and open-ended ways to set, structure and target. Meaning, countless…

TechCrunch: UK Facebook users now have a tool to report scam ads

Facebook has launched a tool for UK users to report ads they suspect of being scams. The feature can be accessed by clicking the three dots in the top right corner of each ad on Facebook, then selecting ‘Report ad’, then ‘Misleading…

TechCrunch: WPP sells 60% of market research giant Kantar to Bain, valuing Kantar at $4B

Some M&A is afoot in the world of market research and analysis: WPP today announced that it would sell 60% of Kantar — the firm that provides stats and insights on how consumers buy and think of products in services…