TechCrunch: WPP sells 60% of market research giant Kantar to Bain, valuing Kantar at $4B

Some M&A is afoot in the world of market research and analysis: WPP today announced that it would sell 60% of Kantar — the firm that provides stats and insights on how consumers buy and think of products in services…

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Manager Mint Media: Medium: Is AdRoll retargeting more effective on Facebook or web?

By Chloe Rolph I have a big fat crush on AdRoll retargeting and everyone on my team knows it. But I’ll own up to it. AdRoll is a killer advertising platform. Once you know the fundamentals, it’s quick and easy…

Entrepreneur: Creating LinkedIn Ads That Convert Like Crazy

The following strategies will help you create ads that make prospects want to click and buy. April 29, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ted Prodromou’s book Ultimate Guide…

Manager Mint Media: Medium: When It Comes to Digital, Consumers Say One Thing and Often Do Another

Consumers overwhelming say privacy concerns are starting to have them rethinking rethink how they interact online. At the same time, however, their actions are telling a slightly less convincing story. People say one thing to researchers, but their actions demonstrate…

TechCrunch: Google removed 2.3B bad ads, banned ads on 1.5M apps + 28M pages, plans new Policy Manager this year

Google is a tech powerhouse in many categories, including advertising. Today, as part of its efforts to improve how that ad business works, it provided an annual update that details the progress it’s made to shut down some of the…