Facing Resistance? Don’t Fight the Storm

Resistance has a bad reputation. When facing opposition, we tend to feel stuck or fight back. Actually, building on a phrase that Bob Sutton repeated over and over when I was at Stanford last winter, resistance is caused by change. When it happens, it is a good signal. Instead of fighting it, we can use that energy in our favor. This story is about how we dealt with resistance in the shape of two storms: a natural catastrophe and an internal one.

Use These New Ideas To Turn PR Into Business

Last month I interviewed Scott Carter, a serial entrepreneur providing financial services for boomer consumers (45–65) who’s used innovative PR and marketing to take his newest company, PM Capital, to critical mass in the space of six months, since January 2017. We talked about what it takes to succeed in PR today compared to times past.

Deep Thoughts About Marketing, Advertising, Branding, And Digital Content

(adsbygoogle = window.adsbygoogle || []).push({}); (adsbygoogle = window.adsbygoogle || []).push({}); Author: Paul DughiVP/General Manager at WAAY-TV & AudiencePop, named one of Broadcasting and Cable’s Digital All-Stars “On the front lines of transforming the broadcast industry”

How To Catch a Big Fish? What Do a Fisherman and a Marketer Have in Common?

At first, it may seem as if there is nothing at all, but if you look closely, or better yet, if you go fishing, and in the anticipation of a catch, think about the high matters of marketing, you can find a lot of similarities between these seemingly different fields.