Entrepreneur: Where Would You Spend an Extra $50K in Your Marketing Budget?

Advertising or conversion optimization? Do the math before you answer. October 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. We’re all familiar with the concept of trade-offs. In your personal life, you have to determine…

Entrepreneur: Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad

The people burning their Nikes weren’t buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come. September 25, 2018 4 min read Opinions expressed by Entrepreneur contributors are…

How To Market To Millennials, As Told By An Actual Millennial — A 90’s Baby

To me, if you want to market to a millennial, that means you want to market to someone like me: a single, college-aged guy who’s just starting “adult life.” Someone who doesn’t necessarily want to pay for cable, so I stream TV shows on my phone via Netflix and HBOGo…

Facing Resistance? Don’t Fight the Storm

Resistance has a bad reputation. When facing opposition, we tend to feel stuck or fight back. Actually, building on a phrase that Bob Sutton repeated over and over when I was at Stanford last winter, resistance is caused by change. When it happens, it is a good signal. Instead of fighting it, we can use that energy in our favor. This story is about how we dealt with resistance in the shape of two storms: a natural catastrophe and an internal one.