Entrepreneur: The Future of Video Advertising Is Artificial Intelligence

We are witnessing a moment in video marketing history where human editors are becoming obsolete. December 12, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Imagine you're a video editor in 2019. You're handed a script…

Entrepreneur: 5 Reasons Why You Should Still Be Advertising on Facebook

Chances are, your target audience is there. November 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising…

Entrepreneur: Where Would You Spend an Extra $50K in Your Marketing Budget?

Advertising or conversion optimization? Do the math before you answer. October 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. We’re all familiar with the concept of trade-offs. In your personal life, you have to determine…

Entrepreneur: Social Media Analysis Shows Nike Scored a Major Win With Kaepernick Ad

The people burning their Nikes weren’t buying many shoes anyway but those who support the ad are the people Nike anticipates will buy shoes for decades to come. September 25, 2018 4 min read Opinions expressed by Entrepreneur contributors are…

How To Market To Millennials, As Told By An Actual Millennial — A 90’s Baby

To me, if you want to market to a millennial, that means you want to market to someone like me: a single, college-aged guy who’s just starting “adult life.” Someone who doesn’t necessarily want to pay for cable, so I stream TV shows on my phone via Netflix and HBOGo…