Email marketing is not dead. As long as you’re producing high-quality, targeted messages, your clients — and prospective clients — will be happy to open your emails and click your links. But in order to get your message in front of them, you need a strategy to grow your B2B email marketing lists consistently.
If you’ve done your job right in leading your customer through the sale process, you’ve already done a needs analysis, customized a proposal, had some trial closes, and you’re ready to get down to business. The art of the sale is to find the customer’s pain points and then demonstrate how your product will solve their business problem.
Business to Business companies market their services and products to companies rather than directly to customers. If you’re thinking about going into business offering products or services, then you’ll want to look into the pros and cons of running a business to business company.