7 techniques to try when you’re trying to innovate consumer products and you’re stuck

The new-product development process begins with a search for new ideas. These ideas can be improvements to existing products or entirely new products that have not been in the consumer market before.

The Hidden Benefits of Not Abbreviating Your Client’s Brand Name, In Mails, Messages, Conversations, or Anywhere Else, Ever.

Over the years I worked for countless brands in the social media and online marketing space. Those brands ranged from products that have been in almost everyone's fridge at one point in their lives or have been used to pay at any given store every now and then. You may also have worn their clothes or shoes. Or you’ve been one of the people who’ve been to one of their shows?

Company’s Branding: How to Make Everyone Know About You

Branding is crucial to the success of the business. It gives unique features and establishes a differentiated position of the organization in the market that engages the right employees and attracts the right customers.

Branding, Exactly What’s the Fuss All About?

When you're in a conference with PR, marketing or advertising, the word branding frequently pops up. It's a word I have actually heard defined in various ways. I found these descriptions on the Internet.