Entrepreneur: Refreshing Your Brand Doesn't Mean Starting Over

There are ways to make impactful changes that resonate with your customers without starting from scratch. September 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. From gourmet cupcakes and cronuts to on-demand delivery and instant…

Entrepreneur: 5 Simple Adjustments That Bring In High-End Clients Consistently

Don’t settle for clients who pay late, ask for discounts and deals, waste your time and don’t do the work. September 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When you start a business, the…

Here Is Why Netflix Is A Brand And Its Competitors Are Just Another Streaming Company.

It all starts with passion and then continiues with strategy and preparation. The first, often lacked by market followers, is always present in innovators. In this article I will particularly talk about Netflix and their remarkable success story and why Netflix dominates the movie streaming market.

7 techniques to try when you’re trying to innovate consumer products and you’re stuck

The new-product development process begins with a search for new ideas. These ideas can be improvements to existing products or entirely new products that have not been in the consumer market before.

The Hidden Benefits of Not Abbreviating Your Client’s Brand Name, In Mails, Messages, Conversations, or Anywhere Else, Ever.

Over the years I worked for countless brands in the social media and online marketing space. Those brands ranged from products that have been in almost everyone’s fridge at one point in their lives or have been used to pay at any given store every now and then. You may also have worn their clothes or shoes. Or you’ve been one of the people who’ve been to one of their shows?