Entrepreneur: Brand Activism: Turning Your Purpose Into Action

Doing good has become the ultimate competitive advantage for brands in the 21st century. March 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. You can’t go a single day without hearing the phrase "brand purpose,"…

Entrepreneur: How Spider-Man Can Help Your Brand Keep Its Edge

Want better branding? Stop thinking about web design, and start thinking about web slinging. March 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketers seeking wellsprings of inspiration would do well to take inspiration from…

Entrepreneur: 5 Ways to Build Your Brand That Aren't Social Media Marketing

Forget those micro influencers for now! Customer service, a well-thought-out ‘persona’ and a great logo are the tools to focus on. February 25, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to building…

Entrepreneur: Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

February 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. "Melts in your mouth, not in your hand," the slogan for M&M's candy, was trademarked as far back as 1954 and is one of the best-known ever. It's…

Entrepreneur: 5 Startup Branding Trends to Watch for in 2019

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy. February 5, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to starting a new business,…