Entrepreneur: Young People Will Reward Brands That Take a Stand

A new generation of consumers are choosing to engage with the brands that share their values and beliefs. November 16, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Through much of the last century, advertising obligated…

Entrepreneur: How 2 Entrepreneurs Are Helping Brands Make Millions

Gwen Wunderlich and Dara Kaplan share how their new podcast is motivating entrepreneurs to make a mindset shift to make more money. November 9, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Throughout their 20-plus year…

Entrepreneur: Next-Level Marketing Lessons From Kendrick Lamar

Here’s how to build your brand like the iconic hip-hop star. November 8, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. He's won 119 awards from 288 nominations, including 12 Grammy Awards. He was the first rapper…

Entrepreneur: The First Thing You Should Do When Building Your Brand (Hint: It Isn't Pick Out a Logo)

The best way to build your brand is to start from the inside out. November 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When you're launching a new business, it's tempting to go straight to…

Entrepreneur: This Granola Startup Hopes to Scare Up Sales With Black Granola for the Holidays

The entrepreneur behind Gr8nola found a fun way to also build up her brand. October 31, 2018 3 min read About two months before Halloween, Erica Liu Williams, founder of granola company Gr8nola, had an idea: black granola made with…