For entrepreneurs, cash is king. I regularly share this mantra in my entrepreneurship courses at the University of Maryland, and with entrepreneurs that I advise.
To pull my socks up after a defeat isn’t the only thing I’ve learned from my Literature teacher. She also taught me to love being rejected. That wasn’t her intention though. She was just doubtful about my potential.
So what’s a marketer to do? Paid search is taking over more real estate on Google. Google eliminated the right rail paid search ads and cut the map pack from 7 listings down to 3. But that still means often the organic search results often fall below the fold, meaning not on the first browser window.
The new-product development process begins with a search for new ideas. These ideas can be improvements to existing products or entirely new products that have not been in the consumer market before.
In the past, I railed about the horrific idea of attempting to automate thought leadership and PR. But for small businesses wanting to save time and money while increasing the positive results of public relations, I was heartened to discover a do-it-yourself PR idea that works.