How To Decode Millennial Trends

The Millennials are a generation of people (age 19–25 in 2016) who have at their disposal all they need to make their dreams a reality, and do so at an unprecedented rate. They are a group of young consumers born into a world of fast information and real time access. According to Pew research, the Millennial generation, also known as Generation Y, amounts to 75.3 million, surpassing the size of the baby boomer generation. They think differently.