Email marketing is not dead. As long as you’re producing high-quality, targeted messages, your clients — and prospective clients — will be happy to open your emails and click your links. But in order to get your message in front of them, you need a strategy to grow your B2B email marketing lists consistently.
Freelance and start-up marketing businesses need to be able to scale quickly to grow and respond well to clients’ needs. However, a small business with a small staff may not be able to keep up with the work or give every detail the attention it deserves.