Entrepreneur: How This Direct-Mail Piece Packs a Small but Powerful Punch

Postcards can’t hold much copy but when done right, you’ll see your business grow. April 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Direct Mail…

Entrepreneur: The Secret to Getting Direct-Mail Prospects to Reply Immediately

Follow these tips, and you’ll soon see replies flooding your mail box. March 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How…

Entrepreneur: Why You Don't Want to Fail This Direct-Mail Test

To measure the success of your direct mail efforts, you’ve got to test your campaigns first. Follow these guidelines to get the most bang from your buck. March 20, 2019 6 min read Opinions expressed by Entrepreneur contributors are their…

Entrepreneur: Looking for Leads? These 4 Direct Mail Offers Are Your Answer

When it comes to lead generation, there are only four types of leads that work. March 6, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Direct…