Email marketing is not dead. As long as you’re producing high-quality, targeted messages, your clients — and prospective clients — will be happy to open your emails and click your links. But in order to get your message in front of them, you need a strategy to grow your B2B email marketing lists consistently.
Here’s an interview with a marketing professor (Tim Calkins) at Kellogg/Northwestern where he’s discussing innovation and products and revenue growth and all that good stuff. Here’s a money quote:
This is the story of how Andrew Stachel and I, along with the help of many friends and mentors (S/O Nina Kravetz), built an organization called Charity Wear.