Entrepreneur: How Two-Way Conversations Can Fix the Influencer Marketing Backlash

Collaborating will improve transparency and effectiveness. March 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Thanks in part to the recently released Fyre Festival documentary on Netflix, influencer marketing is now under a microscope. More…

Entrepreneur: Be Careful How 'Fyre'd' up You Get About Influencer Marketing

Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution. February 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. You've heard the one about the disastrous music…

Entrepreneur: How Micro Influencers Will Fuel Monetization in the Future

Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates. February 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few years, we've witnessed the rise of the…

Entrepreneur: 4 Influencer Marketing Secrets Entrepreneurs Need to Know

February 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Potentially earning thousands per post, influencers are cashing in on their ability to captivate large audiences and thus heavily impact the purchasing behavior of their followers.…

Mashable: Influencer sued for not promoting Snap's Spectacles enough

Luka Sabbat is being sued for not adequately promoting Snap's Spectacles.Image: Edward Berthelot/Getty Images By Johnny Lieu2018-11-01 01:47:45 UTC For us mere follower-less mortals, making money as a social media influencer seems dead easy. Like for Grown-ish actor Luka Sabbat,…