Entrepreneur: How Micro Influencers Will Fuel Monetization in the Future

Micro influencers have loyal followers who are prone to long-term engagement and higher conversion rates. February 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Over the past few years, we've witnessed the rise of the…

Entrepreneur: 4 Influencer Marketing Secrets Entrepreneurs Need to Know

February 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Potentially earning thousands per post, influencers are cashing in on their ability to captivate large audiences and thus heavily impact the purchasing behavior of their followers.…

Mashable: Influencer sued for not promoting Snap's Spectacles enough

Luka Sabbat is being sued for not adequately promoting Snap's Spectacles.Image: Edward Berthelot/Getty Images By Johnny Lieu2018-11-01 01:47:45 UTC For us mere follower-less mortals, making money as a social media influencer seems dead easy. Like for Grown-ish actor Luka Sabbat,…

TechCrunch: AnyMind, which uses AI for advertising, marketing and HR, raises $13.4M

AnyMind Group, a Singapore-based company that uses AI in online advertising, HR and marketing, has pulled in a strategic $13.4 million investment to go after growth in Japan and other Asian markets. This Series B round was led by Line, the…

Entrepreneur: Are Social Networks Killing the Goose That Laid the Golden Egg?

Falling organic reach is driving influencers away from social platforms. October 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Germany does not have any major social media firms, but it does have a word that…