Entrepreneur: How to Take Advantage of Interactive Marketing Right Now

Brands effectively using interactive-content marketing enjoy a steadily growing customer base. February 20, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Interactive content is highly effective because it connects users with a brand on multiple levels.…

Entrepreneur: 3 Fast Ways To Get Good Press

Whether you’re a publicist or a brand ambassador, these tips will improve your chances of getting your emails returned. February 18, 2019 4 min read Opinions expressed by Green Entrepreneur contributors are their own. With restrictions on paid media for…

Inc.: 3 Things Your Brand Needs to be Authentic

When people think of authentic brands, they usually come up with companies like TOMS, Ben & Jerry’s, and Lego. What do all of these brands have in common? Social purpose. That’s not surprising considering nearly two-thirds of consumers want businesses to take a…

Entrepreneur: Influencer Marketing Is About Relationships, Not Buying Media

Buying media isn’t a purely transactional activity. February 18, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Nick Ingate, the CMO of advertising company The Projects. Ingate notes that…

Inc.: Influencer Marketing Has Become a Massive Waste

Hulu decided to do something clever. So it hired celebrity influencers–NBA stars Damian Lillard, Joel Embiid and Giannis Antetokounmpo–and then put them into a series of commercials it called “Hulu Sellouts.” The whole point was to promo the streaming service…