TechCrunch: How to get people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get your ads working, and whether…

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TechCrunch: Original Content podcast: ‘The Family’ investigates a secretive evangelical group

“The Family” is a new documentary series on Netflix, based on the work of journalist Jeff Sharlet — whose books promise to expose “the secret fundamentalism at the heart of American power” and “the fundamentalist threat to American democracy.” Sarah…

TechCrunch: How to get your ads working, and whether PR is worth it

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to work with top influencers and avoid…

TechCrunch: How Kobalt is simplifying the killer complexities of the music industry

Backed by over $200 million in VC funding, Kobalt is changing the way the music industry does business and putting more money into musicians’ pockets in the process. In Part I of this series, I walked through the company’s founding…

TechCrunch: Why am I seeing this ad? AI, ML & human error in advertising

Adam Zelcer Contributor Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and open-ended ways to set, structure and target. Meaning, countless…