To me, if you want to market to a millennial, that means you want to market to someone like me: a single, college-aged guy who’s just starting “adult life.” Someone who doesn’t necessarily want to pay for cable, so I stream TV shows on my phone via Netflix and HBOGo…
Millennials take a lot of grief for being unmotivated and full of themselves. They also catch hell for returning back home after college versus taking the more traditional route of getting a job, getting married, buying a house, and having children.
The Millennials are a generation of people (age 19–25 in 2016) who have at their disposal all they need to make their dreams a reality, and do so at an unprecedented rate. They are a group of young consumers born into a world of fast information and real time access. According to Pew research, the Millennial generation, also known as Generation Y, amounts to 75.3 million, surpassing the size of the baby boomer generation. They think differently.
The moment of discovering your potential, the one where it hits you like a semi going 70 mph on a country road, this is the magical moment I live for.
Before we begin, I promise you that this isn’t just another gripe piece about Millennials. If you’re a Millennial (or work with Millennials) I guarantee that there’s value here on how to more effectively communicate across generational boundaries.