Marketing

How To Market To Millennials, As Told By An Actual Millennial — A 90’s Baby

To me, if you want to market to a millennial, that means you want to market to someone like me: a single, college-aged guy who’s just starting “adult life.” Someone who doesn’t necessarily want to pay for cable, so I stream TV shows on my phone via Netflix and HBOGo…

Business millennials

The Millennials and Maslow’s Hierarchy of Needs

Millennials take a lot of grief for being unmotivated and full of themselves. They also catch hell for returning back home after college versus taking the more traditional route of getting a job, getting married, buying a house, and having children.

Marketing

How To Decode Millennial Trends

The Millennials are a generation of people (age 19–25 in 2016) who have at their disposal all they need to make their dreams a reality, and do so at an unprecedented rate. They are a group of young consumers born into a world of fast information and real time access. According to Pew research, the Millennial generation, also known as Generation Y, amounts to 75.3 million, surpassing the size of the baby boomer generation. They think differently.