7 techniques to try when you’re trying to innovate consumer products and you’re stuck

The new-product development process begins with a search for new ideas. These ideas can be improvements to existing products or entirely new products that have not been in the consumer market before.

Applying the 80/20 Rule to Business and “Racking the Shotgun”

When it comes to launching a product for our business, it’s important to gauge our prospective consumer’s interest in the product before we create it.