Entrepreneur: 16 Tips to Succeed With Organic PR Outreach

Know what reporters pay attention to. February 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called…

Inc.: The 1 Question That Determines if Your Story Is Interesting Enough for Press Coverage

Many like to ridicule the role of press coverage in the overall marketing strategy of a startup. They are wrong. Good press can easily jumpstart the growth of your company if the story is aligned with the mission of your team.…

Inc.: Thanks Netflix (and Google)!  You've Just Confirmed Everyone's Worst Fear About The Cloud

Thanks Netflix. You’ve just confirmed everyone’s worst fear about “the cloud.” Make no mistake, Netflix is a cloud based application. It delivers (and collects) data online for a monthly fee. At work, I get data about my customers, suppliers, employees,…

Inc.: 3 PR Trends Coming in 2019–and How to Work Them to Your Business Advantage

I asked fellow PR folks to weigh in and got dozens upon dozens of responses. The demise of the press release. The return of the press release. More influencers, storytelling, internal communications and attention to social media. Many of the same themes came…

TechCrunch: Lime tries to back-peddle on VP’s line on why it hired Definers

Scooter startup Lime has sought to back peddle on an explanation given by its VP of global expansion late last week when asked why it had hired the controversial PR firm, Definers Public Affairs. The opposition research firm, which has ties…