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Entrepreneur: The Lessons We Can All Learn From Sears's Branding Blunders

Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. October 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For Sears, the tagline “Life. Well spent” ultimately didn’t resonate with its consumers. The time customers spent in the stores? It was time that wasn't well spent. Sears's marketing dollars? […]