the main question for online marketplaces today is whether you can sell below cost to create adoption and build liquidity in the marketplace?
Every entrepreneurial venture or situation is different, but when it comes to starting a business, suddenly everyone seems to have an extra 2 cents (but the bucks stop there).
So what’s a marketer to do? Paid search is taking over more real estate on Google. Google eliminated the right rail paid search ads and cut the map pack from 7 listings down to 3. But that still means often the organic search results often fall below the fold, meaning not on the first browser window.
Startups have a very particular atmosphere and working at one is entirely unlike working anywhere else. Because of what we do, we come into contact with a lot of exciting, fresh companies. To give job seekers a better insight, we thought we’d showcase some of our favourites and show what it’s like to work at a startup.