Business Entrepreneur Marketing

Entrepreneur: Eliminating the (Facebook) Status Quo: Why Marketers Need to Take Control Back From Social Networks

Putting all of your marketing eggs in the social media basket is a dangerous game. November 28, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Fake news. Algorithm changes. Election interference. Cambridge Analytica. GDPR. While some people may have believed that Facebook was infallible, it's undeniable that the social giant's reputation […]

Business Entrepreneur Marketing

Entrepreneur: 3 Reasons You're Not Seeing Tangible ROI With Your Social Media Efforts

Not telling your brand story, posting inconsistently and missing out on paid advertising opportunities could sink your brand. October 8, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Today, according to Statista, some 22 percent of the world’s population is on Facebook, and a whopping 93 percent of Pinterest users are […]

Business Entrepreneur Marketing

Entrepreneur: Why Every Brand Should Be More Like DJ Khaled and Kim Kardashian

Follow these five marketing lessons from two of the internet’s biggest brands. September 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. With over 100 million combined followers on Instagram, which is currently the most actively used social network among millennials and generation Z, it’s safe to say that DJ Khaled and […]

Branding Business Driving Results Marketing social media

Here Is Why Netflix Is A Brand And Its Competitors Are Just Another Streaming Company.

It all starts with passion and then continiues with strategy and preparation. The first, often lacked by market followers, is always present in innovators. In this article I will particularly talk about Netflix and their remarkable success story and why Netflix dominates the movie streaming market.

Marketing

How To Market To Millennials, As Told By An Actual Millennial — A 90’s Baby

To me, if you want to market to a millennial, that means you want to market to someone like me: a single, college-aged guy who’s just starting “adult life.” Someone who doesn’t necessarily want to pay for cable, so I stream TV shows on my phone via Netflix and HBOGo…