It all starts with passion and then continiues with strategy and preparation. The first, often lacked by market followers, is always present in innovators. In this article I will particularly talk about Netflix and their remarkable success story and why Netflix dominates the movie streaming market.
I worked at 4 companies with the sole intent to get rich. I take that back. It was in fact, 3. The 4th I worked at because I didn’t want to look for another option. With my luck, each and every single one of them failed, stripping me of everything I had, but left me with an unusual skill set
Throwing politically correct out of the window here, to offer my plain spoken advice on starting a business.
Talk talk talk talk talk talk we live in a world made of talkers and image makers. Social media has produced mice-like attention span and made louder the big thing.
So what’s a marketer to do? Paid search is taking over more real estate on Google. Google eliminated the right rail paid search ads and cut the map pack from 7 listings down to 3. But that still means often the organic search results often fall below the fold, meaning not on the first browser window.
Accenture Strategy released a three year study from its database of $12 billion dollars in marketing expenditures.