Benefits That Comes with AI Technology in the E-commerce

The e-commerce continues to grow at a meteoric rate with online sales accounting for 8.3 percent of all United States sales in 2016. The research firm, Forrester, predicted that the online sales in 2017 would amount to $459 billion, an increase of 4.3 percent from the previous year. To expand and contend for the e-commerce market, retailers have adopted the use of AI technology to create a deeply personal and highly curated online experience. The AI has aided in;